The Covid-19 pandemic has posed many unforeseen threats for business especially retailers. Fashion retailers are the hardest hit during and after the pandemic. Online business accelerated in growths as the pandemic has also accelerated digitalization. ASEAN designers being emerging designers face even more challenging times. As an ASEAN designer, you must REthink, Re-invent and RE-generate in to remain sustainable Life in the New Normal. Think of creating a new nicher your business in the global marketplace.